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INSPIRING A HEALTHY
LIFESTYLE FOR ALL

Most health seekers have a loose understanding of supplements like collagen, turmeric and ashwagandha, but few understand how they can easily fit into their lives.

Enter Youtheory: a category pioneer with the desire to elevate the space while keeping things accessible and easy to decipher. With a steady stream of omnichannel support, including always-on social, video, advertising and e-commerce, we’ve been busy educating people about the life-changing properties of these super-products.

And along the way, we helped transform a leading nutraceutical manufacturer into a bright and optimistic lifestyle brand.