Jackpot fatigue. It’s a real thing. When jackpots reach a billion dollars, somehow the possibility of winning $50K, $7M or $40M doesn’t seem all that impressive. That apathetic mindset led to the Draw Games campaign, which set out to remind players of all of the possibilities that come with every CA Lottery play, from games with daily draws to games with the best odds.
Classic California scenes in modern eye-popping hues featured each of the Lottery’s jackpot and daily games. More than 20,000 retail locations showcased this bright POS kit, which was also leveraged at L.A. Live, L.A.’s premier entertainment hub.